Spring Fling Brings Budding Relationship
OK, so the fling is with my work, but what can I say? It's really hard to keep interested in something you've been doing for most of 25 years. PR is my bread and butter, but to me the whole "integrated marketing" concept has been done by folks like B. & Company and myriad others for years. If you're working with someone who isn't looking at your brand/challenge/image in a holistic way, you're missing out. I'm the first to say to a client, "hey you don't need me right now but you could sure use a great designer" or " I'd love to create a PR campaign for you but let's look at social media first and media relations second."
It's been a long time coming, but clients are finally coming around. You want ink in The New York Times? Great, but you better have a story. Have no story? Make some news - via social media, a great ad, a contest, a survey, some crazy stunt. I love being able to help clients come up with different ways to reach a market (yes cosmetic client, you can buy ads in regional newspapers but in this particular market where social consciousness trumps all how about if we do a little cause marketing with local non-profits first?). It's good to be back.